This ad will close in
Question added to topic Starting a BusinessJuly 16, 2008

How do I determine my target market for an accounting and tax service business?

I'm trying to compile a business plan for the creation of an accounting and tax business. In the market analysis section of my business plan, I want to define my target markets, but I'm having trouble doing so. I need some guidance.
Some good places to start would be people, then businesses, then nonprofits, then geography. That list is not exclusive, but helps you segment.

In terms of people, will you work with tax filers, sole proprietors or both? Will you focus on businesses? If so, what kind? Medical offices? Construction companies? Will you offer a range of
services for nonprofits? If so, which ones? What about geography? Will you work with companies all over or just on the north side of town?

Ideally, this exercise will allow you to focus on one or two segments that you can really market to and go after.

All the best
Brad Sugars

Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.

0 Comments. Post Yours.

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Don’t see a topic? Suggest One

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone