How do I determine the target area for distributing my fliers?
I run a dating website targeted to the Denver metro areas. We just ran 172 commercials and are now going to do heavy flyer advertising. When I received the 15,000 flyers, it hit me. I have hired a company to distribute them, but I need to know how to reach the right area without overreaching. I need to target the smallest area I can with multiple blasts. Going by ZIP code would cover too much territory. Would block by block be better?
Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.Your media tactics concern me. In the case of a dating service, you need to be more focused on reaching the RIGHT people than reaching the MOST people. If you send or deliver 15,000 fliers to neighborhoods, you'll have a tremendous amount of waste because you'll be reaching marrieds as well as singles.
I suggest you rethink your tactics and zero in on lists of singles in the Denver metro area. You can contact a list broker in your area who will find the lists you need. Also, create a coordinated campaign targeting just singles. A dating service in Houston co-sponsors parties in local clubs hosted by local radio-station personalities, for example.
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