Should my mom move out of the restaurant location she's had for more than 10 years because of the expensive lease?
The idea is to stay if you can--especially if you have a strong customer base. It's easier to try to get reduced rent than to lose half your sales by moving to a new location.
If that is possible, then you need to work on boosting sales versus further reducing costs--which you can only cut so far before it affects your overall service and performance. Your quick-service style is perfect for people on the go, or former restaurant-goers looking to downsize based on their own cutbacks in higher-level spending.
Find ways to attract those customers--and go back to your current and seemingly loyal customer base to increase repeat visits, upsell existing
menu items or find ways to increase your prices (even 10 percent across the board will help your bottom line and will cause little fall-off in customers).
Ideally, you can do all three--and with the reduced rent, position yourself for the economic upturn, which will come sooner rather than later.
Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.