What is a good rule of thumb for budgeting for conferences and seminars?
Enter the Project Grow Challenge presented by Entrepreneur and Canon USA for a chance to win up to $25,000 in funding for your business. Deadline is Sept. 15 2015. Click here to enter.Your budget doesn't stand alone. It fits your strategy. Prepare a sales forecast you can live with, and then a cost of sales and expense budget to make sure you have enough money to cover costs and support your company.
Trade conference spending should fit the overall strategy. The more important it is for generating sales, contacts or leads, the more you might reasonably spend. Never forget that what you spend on this part of your budget rules out spending it somewhere else.
Always look for your most reasonable spending opportunities, using your best judgment to compare what you get to what you spend.
Then make sure to manage those forecasts and budgets by reviewing them every month to compare what actually happened to what you thought would happen.
There is no general rule of thumb. It's a matter of making your spending match your strategy.