Ask Entrepreneur

How can I advertise my metal fabrication business in Mexico for exports to the U.S.?

A lot of metal fabrication work is made in China. I think we can compete in quality and price in Mexico, and goods would be transported shorter distances. How can I let know potential customers know that we can do work for them. Are there websites or databases for that?
The best way to test the market would be to start with direct mail to lists of business decision-makers in California and neighboring states. Start with a clear target audience in mind--from the type and size of business that could buy from you to any other special qualifying criteria that would make a business a good prospect. 

Then contact a list broker in California and provide this information, as well as the title of the individuals (purchasing director, vice president, president, etc.) who can make a purchase decision. The list broker will search for the best lists for your purpose and will generally be compensated by a commission from the list vendors or a modest fee.

I suggest you send a letter with a brochure that pictures your factory and makes your pitch "real" for the recipient. Also, be sure to have a great website in place. Business prospects will spend a lot of time there to validate their impressions of your company.

Once you have determined this to be a solid marketing course, I suggest you advertise in trade magazines that reach your best prospects. The combination of direct mail, a solid website and trade magazine ads will add up to a well-rounded campaign.

Share Your Thoughts

Today's Editor's Picks

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone

ASK Quick Tips