How do I take advantage of people waiting for a parade in front of my store?

I own a sneaker store on a street that will have a Halloween parade. How do I take advantage of the 1,000 people who who will be waiting around for the parade to start?

Kim T. Gordon answered September 12, 2008|

Comment

How lucky you are to have this terrific added exposure. You should put some displays in the doorway with fun items for parade goers. Make them impulse buys--inexpensive, of course--and as customers bring these to the register, they'll get a good look at your merchandise.

You could also have a costumed character or two in the entrance of your store. Make the costume tie in with your store--such as a superhero or mythological character who runs very fast in . . . (you guessed it) great running shoes.

You can bring kids and their parents into the store by having a costume contest before the parade. This will take some advance marketing and publicity, but the exposure will be well worth it.

Have fun!

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Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.