Are there ways to generate extra revenue beyond our everyday hotel business?

We are the concierge department of a large and expensive hotel. We have been asked to find ways to generate some type of income for the hotel since we are one of the only nonprofitable services offered. We struggled with some ideas like creating our own gifts for guests to order to go to their friends and family while staying on our property. We've also held a few wine tastings in order to generate ticket, parking and alcohol profit (needless to say, they thought the idea was great and let banquets take over). What other suggestions can you offer to get the ball rolling?

Kim T. Gordon answered November 7, 2008|

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One way to add a new profit center is by offering additional services guests may require, such as pet sitting and walking for very small dogs or babysitting services.

You could develop a list of freelance service people that you have screened. The hotel could bill for the services with an added markup, and you would supervise and arrange for the work. The hotel guest would deal entirely with the concierge desk and not directly with the freelancers, so you would earn tips for managing these services. I hope this helps!

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Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.