How do I advertise an online astrology business?

What would be the best advertisement for an in-home, online astrology business? I'm using Google Adwords and it's impossible to stay on the first page. What do you suggest other than Google?

Pattie Simone answered November 16, 2008|

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First of all, there are no guarantees for staying on the fist page in Google, especially with high traffic searches like astrology. That said, there are a number of things you can do to improve your search rankings organically (i.e., via your website, not through paid advertising).

Great content, which is updated regularly, is one thing that helps. This includes strong meta data that is posted behind the scenes in your HTML (good title and description meta data, and keywords). Quality inbound links to your website, which can be generated through your own blog as well as outside portals and getting your information up on other astrology or spirituality/wellness portals will also help.

You should also consider online event or speaking listings from organizations you are a part of, online PR, etc. Other ways to generate traffic include online leader-board or tile ads in networking or trade association groups you belong to, as well as major daily newspaper websites, and other well-visited health, wellness or spirituality sites.

Best of luck in your endeavors!

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Pattie Simone

As president of Pomona, N.Y.-based Write-Communications.com and Marketing-Advantage.net, and founder of WomenCentric.net, Pattie Simone empowers execs and entrepreneurs around the country, sharing her sales and marketing savvy and communications expertise as a mentor, speaker and writer.

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Comments:

1. I want to setup an astrology website that not only serves my country but also international market. What all qualifications or know-how do I require to set up? Like, I'm going to pursue MBA in International Business in 2 months, Will it be helpful in setting up my online business in Astrology?

Dear Pattie, I want to setup an astrology website that not only serves my country but also international market. What all qualifications or know-how do I require to set up? Like, I'm going to pursue MBA in International Business in 2 months, Will it be helpful in setting up my online business in Astrology?

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