New sites sell ads all the time, so I'd recommend putting together a bunch of options and special introductory rates. Then get the word out about your site so you can improve your site traffic quickly. Use as many well-visited portals as possible--especially via university sites, popular blogs, YouTube, Twitter and Facebook.

The idea is to generate buzz, so in addition to busy online portals, don't neglect some traditional sales processes: networking, cold calling and PR (along with select face-to-face time with major movers at online marketing conferences). It wouldn’t hurt to work with a professional online marketing strategist, do ongoing site improvements (great content, relevant metadata) and work with online inbound marketing specialists (check out www.TenGoldenRules.com).

Here's to your success!