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Question added to topic MarketingNovember 23, 2008

How should I market to high-end consumers?

I am trying to sell high-end, handmade confections for weddings, parties and gifts. A website is currently being created, but what are other methods of advertising to the high-end consumer?
Since you mentioned "high-end" three times in three sentences, I get the feeling that your handmade confections are expensive and you are trying to establish exclusivity around your product.

Most people who have high-end parties and events do not do the planning themselves. I would suggest finding out who are the top three to five event planners in your area and bringing them a selection of your products as a gift. If you get a positive reaction, use their comments on your website.

I would also suggest you send a selection of your products to the appropriate editors of top bridal magazines and those magazines that feature fancy weddings.

Bonnie Price, founder of Silver Vixen Enterprises, is a lifelong entrepreneur. She owns SilverVixens, an online membership community to connect and inform Women of a Certain Age. She also writes the After 55 blog.

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