How should I market to high-end consumers?
I am trying to sell high-end, handmade confections for weddings, parties and gifts. A website is currently being created, but what are other methods of advertising to the high-end consumer?
Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.Since you mentioned "high-end" three times in three sentences, I get the feeling that your handmade confections are expensive and you are trying to establish exclusivity around your product.
Most people who have high-end parties and events do not do the planning themselves. I would suggest finding out who are the top three to five event planners in your area and bringing them a selection of your products as a gift. If you get a positive reaction, use their comments on your website.
I would also suggest you send a selection of your products to the appropriate editors of top bridal magazines and those magazines that feature fancy weddings.
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