A combination of advertising, guerrilla marketing, social networking, online marketing and public relations would be a great way to generate buzz, build awareness and gain visibility for your products.
It takes time and requires a consistent strategy and effort for best results. With a limited budget you will have to prioritize where you will get the best return for your time and money. Some shops may be willing to take your jewelry on consignment for starters. Be creative and resourceful until you build a following.
Question added to topic Marketing • January 21, 2009
How should I market my product to get it into stores and boutiques?
I make all kinds of necklaces and earrings with quality glass beads and baked clay. The jewelry is really unique and I want to know what to do to get my jewelry business noticed.