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Question added to topic FranchisesFebruary 17, 2009

How do I startup a print magazine?

Are there special publishing certificates I would need to acquire? I want my magazine to be filled with fashion tips for women and men, Zodiac signs, love and work advice and health information.
You'll need to check with your local post office for specialty mailing requirements -- and yes, you will need certificates to mail at discount rates.

Beyond that for your magazine, you'll need editorial, advertising, a good printer and people who will buy it. To get the first advertisers on board, you will need to add tremendous value to your ad space (you may need to give some away at the beginning) and they will need to see a return to keep investing in your publication.

This is the speculative nature of the publishing business, and you may want to also explore something online which can be leveraged in a number of ways and involves far fewer startup costs.

These are just my thoughts -- from someone who has played the publishing game to varying degrees of success and headaches!

Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.

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