Ask Entrepreneur

How can small businesses successfully use Twitter?

I'm interesting in using Twitter for my business in a creative and successful way, but I'm not sure how to go about it.
Twitter is new, growing, and attracting lots of attention, so it's natural that everyone is looking for the "right" way to use Twitter.

Are people being successful? Yes, but it all depends on what your goals are.

Twitter provides an immediate, current commentary on--well, on just about everything. If it's about your brand, then you need to be listening, and reacting.

Many companies are now monitoring Twitter for complaints or unhappy commentary, and quickly reacting to solve the customer problem. I use Tweetdeck to monitor for mentions of our products, although there are probably other similar tools.

Pragmatically, though, if you don't have a well known brand then you won't see a lot of people tweeting about you specifically. You may well find people Tweeting about related companies (larger competitors, national brands) and topics that relate to you. You can help build your own visibility and following by participating in--and initiating--these discussions.

Overall, though, I'd encourage you not to mix up your goals and your tactics. Twitter can be a good tool, but it's a tool. I don't want to sound like a luddite (or worse, old) but most small business owners have more important things to do. So make your customers happy so that they'll talk about you--let them do the tweeting!

Share Your Thoughts

Today's Editor's Picks

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone

ASK Quick Tips