Ask Entrepreneur

How should I announce that I'm changing my website from pay-per-download to a completely free model?

My site is a pay-per-download offering proprietary math games and activities in PDF format. Currently the site also offers to sell the individual publications from which the games are taken. Our strategy shift to the free download model is the result of a desire to give something back to teachers and parents. Ultimately, these downloaded PDFs will offer an interesting adverting opportunity to companies.
There seem to be two audiences that you're trying to reach:

* Those that value the content.
* Those that might want to advertise.

Since you talk about "giving back" it isn't clear if you're really trying to make money doing this, or if the free download is a tactic to generate more advertising revenues.

To reach the users of your content, some good steps would be:

* Contact previous visitors (i.e. Those that paid to download, those that inquired but didn't purchase, or abandoned the download).

* Tie into educational forums and websites that provide homework advice, etc.

* Reach out to associations (school boards, teacher sites, etc.).

* Find influencers (bloggers and writers) that might find the content of interest.

Some press releases (web oriented) using a service like PRweb could really help raise visibility and attract the interest of influencers that follow your space.

Share Your Thoughts

Today's Editor's Picks

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone

ASK Quick Tips