A lot of people in for-profit enterprises are looking at the non-profit sector nowadays based on the current economic climate, but you need to look at your non-profit venture the same way you would look at a for-profit venture. The only difference is that instead of increasing your revenues, you are looking to increase donations.
You still need to see if your idea is a good fit in the marketplace, if there is a need for your idea, and you need to have a plan to generate donations, as well as a plan for delivering your service to your audience, or client.
Weve recently developed a new initiative called Coaching for a Cause, designed specifically to help non-profits think, plan and act more like for-profit businesses.
Why? Because unless you develop a "for-profit" mindset--no matter what type of "business" you are in--you won't be successful, or as successful as you could be.
Question added to topic Franchises •
September 1, 2009
How can I switch to the non-profit sector?
I have a business that I'm no longer interested in running and wish to start a non-profit business. What will be the cost and how do I go about starting it up? I will incorporate in the near future.
Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.
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