A good website exists for one reason: to convert visitors into paying customers. Whether you convert visitors to customers by a link to a separate online store or by driving directions to a physical store shouldn't matter much. What does matter is whether your website content and the user experience work in tandem, making it compelling and easy for visitors to make a purchase.
Related: How One Startup Streamlined and Stylized its Online Storefront
From an external marketing perspective, separate websites may prove more difficult than one combined website for a number of reasons. First, marketing involves analyzing visitor traffic to see if you can increase the number of visitors who buy while also decreasing the cost of those visitors. If you have two separate websites, you may not be able to effectively track every customer from a click on an online advertisement all the way through to a purchase.
Second, people with purchase intent often demonstrate hesitation when shopping online because they need more information about your company or your products to feel confident enough to go through with a transaction. If your two websites make it challenging for people to go back and forth between watching product videos, reading company information and shopping or adding items to a shopping cart, you may be losing customers.
Related: How to Safeguard Online Shopping Transactions
Third, your two websites may be confusing to search engines. Talk to a search engine optimization (SEO) expert to make sure your websites appear properly in search results and are not being penalized by Google and other search engines for duplicate content.
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Comments:
This is a very good post that gives the edge to those who want their business to conquer every niche of communications. It would also be a great idea to start promos to get those visitors interested enough to purchase from your store.
First of all, the answer is great and provides some good suggestions. I will also like to add that you will benefit more by combining the two sites. You see, the whole idea is for you to rank well on the search engines to drive traffic to the site. At the same time, I understand why you have two separate websites around the same topic. 1. You want to convert your site visitors and by having a focus product store is good way to that. 2. You are using the information site to boost traffic. Hopefully my assumption is correct :) Here is an idea... You can leave your product site and add a blog. The blog will be a sub-domain of the product site. Then you transfer the information site into blog. Plus, you can continue adding for info to the blog by writing about how the products (category specific) help your audience solve the problem they are looking for solution for.
Very nice!
This information is really helpful for the small business. I also have small business of online shopping. Really informatics blog. Thanks.
I happened to browse this page because i am searching for ways to earn at home. i learned some tips even for a short time. Thanks.