I have been chosen to expand a health insurance brokerage into two new counties. Where do I need to go to promote this expansion?
We have many types of policies. From five major medial plans, small group solutions, preexisting style policies, hospital and surgical indemnity plans. medicare supplements, HSA policies and AFLAC products. We are able to offer something in most cases so people have some protection.
Hi! I'd recommend using a range of venues to get the word out about your expansion, in addition to web-based vehicles (which are great!). Train station platform advertising can be a terrifc way to announce your expansion, for much less that the cost of decent size print ad in your daily paper and thousands of eyes see it every day ( would suggest a min. of a 2 month campaign to get great brand / expansion exposure).
I'd also suggest your firm join the major Chambers of Commerce in those two counties, and do a very targeted mailing to their members ( perhaps as an add-in mailing to their regular newsletters??) Don't just do a flyer (you want to stand out, right?). Instead send an oversized postcard that is professionally designed and written, perhaps with a flap that opens.
Share the news with all your current clients, as you never know who they know. Send them a formal announcement ( again professionally designed) announcing your expansion.
Best of luck with everything!
Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.