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Should I offer different services under different business names, or all under one name?

I'm looking into starting a business which will include residential and commercial consulting, home repair, home building and home inspections. What I need to know is can those all be put under one business name or do they need to be under separate names? I feel that because they are all dealing with some type of real estate that it will be okay? Also, I want to know if my real estate license is in a conflict of interest with the home building license? My partner will be more involved in the home inspection and the consulting. We plan on contracting the most of the repair work out.
Brad Sugars answered June 21, 2007
URL: http://www.entrepreneur.com/answer/220876
<P>Simply put, yes - you can easily do it all under the one name.</P>
<P>However, one of the keys to success in business is becoming known for something.  With so many services offered, I would imagine you are doing this at the start to make sure you can make sales of something and get cashflow running.  After a short period of time, however, you will find that one or two of your services are more sought after and profitable, so start to focus on them.  </P>
<P>Remember, a small company tells the market what they sell.</P>
<P>A big company listens to what the market wants to buy and sells that.</P>

Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.