Al Lautenslager is an award-winning marketing and PR consultant and direct-mail promotion specialist. He's also the principle of Market For Profits, a Chicago-based marketing consulting firm. His two latest books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at www.entrepreneurpress.com.
How do I launch a new product?
We invented a natural juice that our customers line up to purchase everyday. We have been told too many times that this product should be on supermarket shelves. We have finally decided to do this by having the product tested at a lab for the nutritional facts, however, we are stuck as far as a bottling company goes. Once that is done, how do we launch this product? We would like to see it on local supermarket shelves and definitely in schools.