Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
How do I launch a new product?
We invented a natural juice that our customers line up to purchase everyday. We have been told too many times that this product should be on supermarket shelves. We have finally decided to do this by having the product tested at a lab for the nutritional facts, however, we are stuck as far as a bottling company goes. Once that is done, how do we launch this product? We would like to see it on local supermarket shelves and definitely in schools.