Then it's about getting a group of advisors and professionals to look over your plan. Then and only then are you ready to go looking for money. Too often people go see the "people with money" before they are ready and wonder why they are not taken seriously. It's only after you have put in serious effort that people will take your idea seriously.
A great book on this subject is by Keith Cunningham, called Keys to the Vault.
Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.