1. Define your target market, ideal client and put a geographical component in this definition.
2. Develop your message to your target market, higlighting benefits, offers and solutions
3. Figure out the best vehicle and most cost effective vehicle to get that message to the target market.
4. Do it often and frequently
Hope this helps,
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.