1. Define your target market, ideal client and put a geographical component in this definition.
2. Develop your message to your target market, higlighting benefits, offers and solutions
3. Figure out the best vehicle and most cost effective vehicle to get that message to the target market.
4. Do it often and frequently
Hope this helps,
Al Lautenslager is an award-winning marketing and PR consultant and direct-mail promotion specialist. He's also the principle of Market For Profits, a Chicago-based marketing consulting firm. His two latest books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at www.entrepreneurpress.com.