1. Define your target market, ideal client and put a geographical component in this definition.
2. Develop your message to your target market, higlighting benefits, offers and solutions
3. Figure out the best vehicle and most cost effective vehicle to get that message to the target market.
4. Do it often and frequently
Hope this helps,
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.