Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.
How do I evaluate a franchise's chances of financial success?
I have an opportunity to by an existing franchise which has seen tremendous growth and looks almost too good to be true. How can I evaluate both the franchisor and the business itself in order to validate that I can be successful? This is a ServiceMaster franchise in Phoenix involved in disaster cleanup and restoration.