Then do a business plan. Figure it out according to your specific case, looking at what suits you, what matches your strengths and weaknesses, what you want out of the business, what resources you have, and many other questions.
That's why people plan before they start. Every plan is different, just like every person, and every business. Find your own best way.
Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.