2. Mention your product or service in the headline and for sure in the ad.
3. Place your ads where your target market is.
Niche markets and really refining your target will provide those areas where clicks are cheaper than mass market products and services.
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.