Al Lautenslager is an award-winning marketing and PR consultant and direct-mail promotion specialist. He's also the principle of Market For Profits, a Chicago-based marketing consulting firm. His two latest books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at www.entrepreneurpress.com.
How do I sell companies or ad agencies my independent advertising ideas?
I have these really great scripts for commercials for about 10 or 12 different companies. I have no experience in this field and I would like to know if I could sell my ideas and slogans direct to the company or to an ad agency.