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Does a retailer always have to sell at the suggested retail price?

When marking items for sale in a retail store are there any rules or regulations that a boutique must go by in pricing products.
Pam Newman answered August 22, 2007
URL: http://www.entrepreneur.com/answer/221016
Of course you should always check with your attorney, but if you want a quick guess in the meantime, lots of retailers routinely sell products for less than suggested retail price. If they push too hard they risk having the manufacturer stop providing them with products to sell, but that takes a lot of pushing. The norm is to sell for less than SRP. Customers expect that. Manufacturers live with it.

Tim

Pam Newman is a Certified Management Accountant, author and Certified QuickBooks ProAdvisor for Financial and Point-of-Sale software. She is also president of RPPC, Inc., which provides customized business development services.