Businesses aren't worth what the owner asks for them, they are worth what the buyer is willing to pay for them. If those are the same amount, you have a deal, otherwise, make an offer.
I have a related post on my blog at blog.timberry.com from January of this year and there is a related post on Anita Campbell's Small Business Trends blog from yesterday. You can also search the web for "business valuation."
Rosalind Resnick is a New York-based freelance writer, entrepreneur, investor and author of The Vest Pocket Consultant's Secrets of Small Business Success.