Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
How do I market my craft to a high-income audience?
I design and sell life size Santas. I know there is a market for them in upscale homes. How do I get them to the prospective buyers? I designed for Boyd Bears, after selling them my company 3 years ago for a little over a million (most if not all went to the backer and lawyer. Before we sold the company, we were asked to design for a professional football players home). I am starting over now and have no money except credit cards to get going again.