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How does one determine shareholding in a new business?

We would like to start a media company specializing in indoor and outdoor advertising. We have a potential investor but would like to know more about how to share distribution between us, the founders, and the investor.
Tim Berry answered September 11, 2007
URL: http://www.entrepreneur.com/answer/221109
Here is a previously published answer to a very similar question:

http://www.bplans.com/qa/article.cfm/381

Tim
Tim Berry is the president of Palo Alto Software Inc., based in Eugene, Ore., which produces business planning software. He is also the author of 3 Weeks to Startup and The Plan-As-You-Go Business Plan, published by Entrepreneur Press.