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How does one determine shareholding in a new business?

We would like to start a media company specializing in indoor and outdoor advertising. We have a potential investor but would like to know more about how to share distribution between us, the founders, and the investor.
Tim Berry answered September 11, 2007
URL: http://www.entrepreneur.com/answer/221109
Here is a previously published answer to a very similar question:

http://www.bplans.com/qa/article.cfm/381

Tim
Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.