Conduct training sessions with your employees to set the tone for the company's new direction. Hire an HR professional to set up new policies and to implement the training. Once your employees see you are serious about taking the direction of the company forward, they can be your best billboards and change facilitators with the public.
Conduct a PR campaign that announces your new platform of service and performance and then deliver!
Wishing you success,
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.