How do we get potential customers to keep on thinking about us?
What do I need to include in my presentation to the retail outlets that we want to sell our services out of? We have our inside sales rep giving the pitch, but we want to leave something tangible behind after the pitch. What do you think?
That is a great question since you always want to stay top of mind with your customers and prospects. After making a great impression and having a productive meeting, you should always follow up with a thank you note. If you discussed a topic together and you can send along info on that subject, it can be a thoughtful reminder of your time together. It does not have to be related to your business, it can be a link to an art opening if they like cultural events, an article on a destination they will be traveling to for an upcoming vacation or even a white paper or article on a topic of interest. Some firms have clever leave-behinds such as desk accessories with a company logo, branded USB thumb drives or a magnet with their business card information for example, which can be useful and appreciated. Be creative but always start with a sincere thank you for their time and consideration. Good luck!
Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.