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How should one keep track of used coupons?

If I give a coupon offering a free meal at my restaurant, do I record anything at the time the coupon is used?
Pam Newman answered November 17, 2007
URL: http://www.entrepreneur.com/answer/221225
I recommend recording the amount of the meal at full cost and then having a "discount" or "coupon" option on your price register so that you can track the amount of income you are giving away through the coupon process.
Pam Newman is a Certified Management Accountant, author and Certified QuickBooks ProAdvisor for Financial and Point-of-Sale software. She is also president of RPPC, Inc., which provides customized business development services.