How do I research the interests of teenagers in my local area?
Teenagers are a major focus group that my company (in its startup stages) plans to impact. Resources and events will be created for them to learn from and be inspired by.
Another option is to hold your own events, invite teens you know, and set up opportunities to test product/service concepts. This has more in common with experiential marketing -- giving prospects the opportunity to interact with your product/service so they form a personal connection. Then set up a teen advisory group who are the first to get the inside scoop on new developments. They'll spread the word for you! And don't overlook the internet as a means of gathering info -- from your own website to social networking sites.