Another option is to hold your own events, invite teens you know, and set up opportunities to test product/service concepts. This has more in common with experiential marketing -- giving prospects the opportunity to interact with your product/service so they form a personal connection. Then set up a teen advisory group who are the first to get the inside scoop on new developments. They'll spread the word for you! And don't overlook the internet as a means of gathering info -- from your own website to social networking sites.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.