Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
What is the most lucrative way to market a new slogan?
I have done a basic search on the uspto.gov website, as well as an internet search, and have found nothing to dissuade me from believing that my slogan has not been used. I know there are other search avenues to which I may or may not have access, but allowing that this slogan has not been used before, how would I best protect it while I am trying to attach it to a product or service? I truly believe it would sell well on its own, but I think a larger business entity (e.g. Adidas, Converse) would want it for their own. I fear I will be the guppy that is swallowed by the bigger fish in the tank.