What is the best marketing technique for the kind of rental business I'm starting?
I am a student at Occidental College. Next semester, I am starting my own business called Rent-A-Calc. This business will provide rental calculators for students which will save them lots of money. My idea was inspired by friends who bought $110 calculators but only used them for 1 or 2 classes throughout all 4-5 years at my college.
Your success will hinge on catching the students at exactly the right moment--when they know they're going to take the classes but have not yet bought a calculator. Look for ways to distribute fliers to students who are in the correct majors but have not yet begun classes. This is going to take some effort to puzzle out. Once you have found a way to get fliers into the hands of the right students, be sure to make an offer they can't refuse. I'm not necessarily talking strictly about overall price. You may need to give them all a way to pay you that makes it easy on them, or offer the first week free, for example. Best of luck!
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars