Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
How do I court restaurants with my food product?
I have a unique dessert product, with excellent presentation and marketability. After sitting down with a S.C.O.R.E. counselor, I have a business plan to market this product as a delivery service to the local college. The S.C.O.R.E. counselor asked me to think about my plan for expansion, because he anticipated that the product will sell well. But I think adding drivers will make operations more complicated than I want them to be. So I was thinking that maybe I could sell this dessert on the menu of some of our favorite restaurants. Is there such a person as a food broker that I could hire to try to get my dessert on the menu of a chain? Or is that as likely to happen as winning the lottery?