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How can I market an idea I feel would be beneficial to parents when shopping with their children?

I have an idea I can picture in my head for a baby/toddler product that parents could use when shopping. I'm unsure where to begin with this idea. I'm also afraid that if I give out the specs, someone else will steal it. Can you help me get started?
Tim Berry answered June 16, 2008
URL: http://www.entrepreneur.com/answer/221461
Honestly, this isn't what you want to hear, but you can forget that dream of just selling that picture in your head. You don't own it until you have a patent or a business built around it, and even then unless you defend it, ownership is of relatively little value.

Do a business plan. Build a business, or forget it.

Tim
Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software,
He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.