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What are the top three most important things to do when opening a business?

Would the three things be planning, research and marketing?
Tim Berry answered June 16, 2008
URL: http://www.entrepreneur.com/answer/221462
Interesting question.

1. Offer something people want and will pay for.
2. Plan the details.
3. Follow the plan until you have to change it--and you will have to change it--and then manage the change.

Tim
Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software,
He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.