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What are the top three most important things to do when opening a business?

Would the three things be planning, research and marketing?
Tim Berry answered June 16, 2008
URL: http://www.entrepreneur.com/answer/221462
Interesting question.

1. Offer something people want and will pay for.
2. Plan the details.
3. Follow the plan until you have to change it--and you will have to change it--and then manage the change.

Tim
Tim Berry is the president of Palo Alto Software Inc., based in Eugene, Ore., which produces business planning software. He is also the author of 3 Weeks to Startup and The Plan-As-You-Go Business Plan, published by Entrepreneur Press.