Click to Print

How do I create a distinct brand for my coffee shop awash in the sea of other coffee shops?

Kim T. Gordon answered July 24, 2008
URL: http://www.entrepreneur.com/answer/221550
You can create a distinct brand for your coffee shop through a combination of unique (or themed) decor, menu design and wait staff attire. Choose a look or theme that will give customers a distinctly different, fun or interesting dining experience. 

You can also develop a customer reward program that lets frequent diners earn reward points. And most of all, by learning the names of your frequent customers, you'll make them feel welcome, and they will be more likely to spread the good word about your restaurant.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.