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We are selling our business. How do we assign a value to our trademark, logo and intellectual property?

Nina Kaufman answered July 31, 2008
URL: http://www.entrepreneur.com/answer/221562
Attaching a dollar value to intangible assets--that is, intellectual property--is not a simple process. Maximizing the value of intellectual property rights involves an understanding of the factors that affect the value of those rights.

There are also numerous valuation methodologies that can be used to value intellectual property. The problem is that no one methodology is appropriate in all circumstances. The approach to and amount you set as a result of IP valuation also can have tax consequences.

Best to speak to an accountant and/or business valuation specialist who is familiar with this area.

Nina L. Kaufman, Esq. is an award-winning New York City attorney, edutainer and author. Under her Ask The Business Lawyer brand, she reaches thousands of entrepreneurs and small business owners with her legal services, professional speaking, information products, and LexAppeal weekly ezine. She also writes the Making It Legal blog.