How do I determine the target area for distributing my fliers?
I run a dating website targeted to the Denver metro areas. We just ran 172 commercials and are now going to do heavy flyer advertising. When I received the 15,000 flyers, it hit me. I have hired a company to distribute them, but I need to know how to reach the right area without overreaching. I need to target the smallest area I can with multiple blasts. Going by ZIP code would cover too much territory. Would block by block be better?
I suggest you rethink your tactics and zero in on lists of singles in the Denver metro area. You can contact a list broker in your area who will find the lists you need. Also, create a coordinated campaign targeting just singles. A dating service in Houston co-sponsors parties in local clubs hosted by local radio-station personalities, for example.