How do we tell our existing clients that we are renaming our company without confusing or alienating them?
We provide professional services to blue-chip companies. The old name is dated; we re-started four years ago. The new name will be more contemporary and open-ended.
In the case of a complete relaunch with an entirely new name, you'll need to invest in a complete rebranding campaign with emphasis on assuring clients that their old services will remain.