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How does one calculate projected sales for a restaurant?

I am writing a business plan for a restaurant but am having trouble in getting decent sales projections. What do I base my projections off of? Is there a formula?
Tim Berry answered September 8, 2008
URL: http://www.entrepreneur.com/answer/221614

I have an example you can use, with a lot of illustrations, on the following website, free: http://planasyougo.com/example-initial-sales-forecast-for-a-restaurant/

That should give you at least an idea of how and where to start.

Tim

Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.