You could also have a costumed character or two in the entrance of your store. Make the costume tie in with your store--such as a superhero or mythological character who runs very fast in . . . (you guessed it) great running shoes.
You can bring kids and their parents into the store by having a costume contest before the parade. This will take some advance marketing and publicity, but the exposure will be well worth it.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.