Click to Print

Do I need to ask Ganz if I want to use the Webkinz name in the ads for a product I want to sell?

if I do need to contact Ganz, how to I get in touch?
Nina Kaufman answered September 24, 2008
URL: http://www.entrepreneur.com/answer/221658
Depending on how you use "Webkinz," using the (trademarked) name of another's products to sell your own could be deemed to trade off of its reputation and goodwill to attract customers to your offering.

If that's the case, you should definitely seek permission from Ganz. Speak to an intellectual property attorney to determine the appropriate course of action for you; from there, your attorney may be the one to contact Ganz's counsel to discuss the situation.

Nina L. Kaufman, Esq. is an award-winning New York City attorney, edutainer and author. Under her Ask The Business Lawyer brand, she reaches thousands of entrepreneurs and small business owners with her legal services, professional speaking, information products, and LexAppeal weekly ezine. She also writes the Making It Legal blog.