In these tough economic times, what are some inexpensive and creative ways to market and expand your business?
I currently own a drapery workroom business. Because of the poor economy, I was recently forced to layoff my office help. I seem to be spending so much time working on small details and I don't have time to do the marketing.
My workroom deals with interior designers and I can ship draperies just about anywhere.
If you have a tight budget, focus your energies on building repeat business from current clients. You can do this by offering preferential rates to designers who consistently place orders or make large purchases.
Or you can enhance your services, such as by offering free or quicker shipping, to keep clients coming back to you. Figure out what your clients want most and deliver it. Word will spread. Also look into how you can get PR coverage in trade publications that your client base reads. That will build awareness without the cost of advertising.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars