On average, how much do stores mark up products?
I am importing high-quality olive oil from Spain and am trying to figure out the sell price. How much do people typically mark up products?
Grocery stores in general have even smaller markup. Their gross margin is 10.47 percent on average, so their markup is 12 percent.
The data comes from inside Business Plan Pro (http://www.paloalto.com/business_plan_software), in industry research reports sourced from Integra Information Systems.