Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.
Should I trade out of a recession, given my business is only 4 months old?
My car wash business has eight sites. Some are profitable, some are break-even, and two are unprofitable but growing. But in the past two months, the recession hit and sales have halved. I want to renegotiate the rent but don't know how. Each week we focus on sales-driving initiatives, but they all cost money (fliers, etc). We will struggle to pay wages and rent next month. Should I get out now, have a go to trade out until Christmas or what? If I stay in business, what should I do to survive a recession?