The number one rule of truly successful sales is that the sale doesn't come first -- building a relationship does. And there aren't a lot of "tricks" that work to build solid working relationships between real human beings.
As a marketer myself, I know my strengths and weaknesses. Even though I am extremely well-versed in most forms of Internet marketing, my knowledge is woefully inadequate when it comes to email marketing. While I could find the time to learn it, I would much rather focus on my areas of expertise and find someone else to do my email marketing for me.
This is a perfect example of where your best opportunities are:
Step 1 - Focus your product or service on a niche or specific need.
Step 2 - Build relationships with people in the industry you want to target.
Step 3 - Identify companies or individuals who serve your industry but don't compete.
Step 4 - Find ways to add value to what they do for their clients and vice versa.
Step 5 - Lather, rinse, repeat!
Wendy Piersall is known for her expertise as an online publisher and social media marketing authority. She has worked with brands such as Epson and Kmart to develop and implement strategic web 2.0 marketing campaigns to target women online as consumers and as business owners. She is also the founder of the Sparkplugging blog network and speaks frequently on the subjects of social media, entrepreneurship and the online publishing business.